Conversion Academy
From a Figma brand guide to a video course
Designzillas, a design and marketing agency in Orlando, Florida, launched The Conversion Academy in 2022 to teach conversion marketing and SEO. They already had their brand designed in Figma; we brought it to video and edited the full course.
Designzillas · Orlando, FloridaFigures as of September 23, 2026.
The challenge
Designzillas is a design agency: they came in with their visual identity solved in Figma and a high bar. The challenge was to respect that brand in every detail and turn static pieces into a system that works in motion, across dozens of lessons.
What we did
- Work from their Figma style guide, adjusted for video
- Animation of their identity: titles, lower thirds, counters, diagrams and transitions
- Full edit of the Conversion Marketing Strategy Mastery course: 6 modules and 20 lessons
- Launch VSL (Video Sales Letter) for The Conversion Academy
Results
A course where every lesson looks exactly like the brand they designed, now in motion. We work with files from any design tool: Figma, Illustrator or Photoshop. Designzillas was acquired by Avenue Z in 2023 and the academy is no longer available, but the VSL is still on YouTube.
The style guide they handed us in Figma: every screen of the course was already designed. Our job was to bring it to motion without betraying it.
