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Main client · United States
Pilot Institute: Technical topics, explained so they stick
Online flight school. We edit their channel: regulations, exams and case studies, with a dedicated style guide.
120Ksubscribers
21Mchannel views
1,000+videos published
155Kviews on one video in 11 days
Figures as of September 22, 2026.
The challenge
The challenge
Explain technical and regulatory aviation topics clearly, without losing accuracy, at a pace of several videos per week.
What we did
- Editing of the channel’s videos under a dedicated style guide
- Animations and graphics to explain procedures
- Series like Flying New Guy and accident case studies
- Ad campaigns, including seasonal pushes like Black Friday, and course VSLs (Video Sales Letters)
Results
The channel has 120K subscribers and 21M views. Recent videos like “Every Runway and Taxiway Marking Explained” passed 155K views in their first 11 days.
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