CMA Exam Academy
A full rebrand, in video
Nathan Liao helps professionals pass the CMA (Certified Management Accountant) exam in the United States. He came to us to give his channel and videos a better look, and we ended up rebuilding his video brand from scratch.
Shot in Mexico CityFigures as of September 23, 2026.
The challenge
Nathan already had the expertise, the scripts and the audience, but his videos did not look like what he charges. He needed a new look his own team could keep up afterwards.
What we did
- Help with script structure; Nathan had them almost finished
- Shoot of all 8 videos in Mexico City with professional lighting, cinema cameras and a moving camera
- Editing of the 8 videos, the trailer and the VSL (Video Sales Letter) for his flagship course
- A video visual identity from scratch: colors, type, graphics and templates
- Handoff of the brand to his editor, with an organized project, every asset and a tutorial to keep editing
Results
A channel with its own consistent look, and a brand his team can keep applying without us: the handoff included templates, assets and a walkthrough of how to use them.
This is how we handed the brand to his editor: an organized project, templates and a step-by-step walkthrough. Shown here roughly 80 times faster and without audio.